Successful Small Business Coaches Really Are Different!
http://www.careerfeed.net/articles/6393/1/Successful-Small-Business-Coaches-Really-Are-Different/Page1.html
Wayne Messick
Wayne Messick is sharing the secrets of his success, well over two decades helping business owners position themselves for the future. Here are his legacy of transferable ideas and strategies. By Wayne Messick
Published on 01/26/2009
Why are some more successful than others? Why do some business coaches make three times, five times, even ten times what their counterparts make. How is it possible that small business coaches who look like they know the same stuff, have participated in the same business coach training, and seem to offer the same services be so far apart on the income scales?
Small business coaches are everywhere.
Why are some more successful than others? Why do some business coaches make three times, five times, even ten times what their counterparts make. How is it possible that small business coaches who look like they know the same stuff, have participated in the same business coach training, and seem to offer the same services be so far apart on the income scales?
Is it because they went to a better school? Do they have more pre-coaching experience or more coaching experience? Does the more successful small business coach have more initials after their name or have more contacts at the Country Club? Do they give lots of parties or are they on the board of the local Chamber of Commerce?
Well maybe, anything's possible - but I really don't think one of them has anything to do with the other. Successful small business coaches don't need any of the "advantages" that's for sure. There are too many examples of well connected failures and people who know no one making a fortune.
Small business coaches, to be successful, don't even have to be the best coach available. How many times have professionals with all the right connections failed to live up to your expectations? Successful small business coaches have to project their uniqueness. They must have identified, developed, and integrated their very own uniqueness into everything they do.
Developing your own unique professional persona is hard work - but the rewards are worth the effort. You will differentiate yourself from your erstwhile competitors. You will be distinguished as different from the rest of the run of the mill small business coaches.
The result of your distinctive professional profess and persona gives you an advantage over everyone else in your marketplace. The small business coaches who are not able to illustrate their uniqueness to the satisfaction of their prospective clients - that would be about 95% of the business coaches you know, are left with only one weapon to compete with - price.
While your competitors are promoting themselves in the usual way - you know, where they went to school, who they know, how many clubs they belong to, etc. - successful business coaches must focus only on what sets them apart from the rest.
Be specific - if you offer a guarantee describe it clearly. If you work with clients of a performance basis tell them. Whatever you do let your prospects know exactly what they should expect and then deliver on it, no matter what.
Being really unique is not necessary - you just have to be the first small business coach to say it. For example if you pay the long distance calls for your client sessions - tell people you do. This is called preemptive marketing, the next person can only say "me too" further elevating your position.
You've got to walk your talk - if you say it do it. Be consistent, always do what you say you'll do and do it cheerfully.
When prospects in your marketing area think of small business coaches - your name must be the first name that pops into their head.
Why are some more successful than others? Why do some business coaches make three times, five times, even ten times what their counterparts make. How is it possible that small business coaches who look like they know the same stuff, have participated in the same business coach training, and seem to offer the same services be so far apart on the income scales?
Is it because they went to a better school? Do they have more pre-coaching experience or more coaching experience? Does the more successful small business coach have more initials after their name or have more contacts at the Country Club? Do they give lots of parties or are they on the board of the local Chamber of Commerce?
Well maybe, anything's possible - but I really don't think one of them has anything to do with the other. Successful small business coaches don't need any of the "advantages" that's for sure. There are too many examples of well connected failures and people who know no one making a fortune.
Small business coaches, to be successful, don't even have to be the best coach available. How many times have professionals with all the right connections failed to live up to your expectations? Successful small business coaches have to project their uniqueness. They must have identified, developed, and integrated their very own uniqueness into everything they do.
Developing your own unique professional persona is hard work - but the rewards are worth the effort. You will differentiate yourself from your erstwhile competitors. You will be distinguished as different from the rest of the run of the mill small business coaches.
The result of your distinctive professional profess and persona gives you an advantage over everyone else in your marketplace. The small business coaches who are not able to illustrate their uniqueness to the satisfaction of their prospective clients - that would be about 95% of the business coaches you know, are left with only one weapon to compete with - price.
While your competitors are promoting themselves in the usual way - you know, where they went to school, who they know, how many clubs they belong to, etc. - successful business coaches must focus only on what sets them apart from the rest.
Be specific - if you offer a guarantee describe it clearly. If you work with clients of a performance basis tell them. Whatever you do let your prospects know exactly what they should expect and then deliver on it, no matter what.
Being really unique is not necessary - you just have to be the first small business coach to say it. For example if you pay the long distance calls for your client sessions - tell people you do. This is called preemptive marketing, the next person can only say "me too" further elevating your position.
You've got to walk your talk - if you say it do it. Be consistent, always do what you say you'll do and do it cheerfully.
When prospects in your marketing area think of small business coaches - your name must be the first name that pops into their head.